Implementation
LeadDesk’s brand has a total of eight custom colours plus white. The primary or main colours are the shades of blue and it’s strongly advised to use these colours as a main role.
Grid and layout
Margin size depends on the artboard size and the amount of content. In general, keep the logo
and copies within the content area. Graphics or image can be outside the content area.
Landscape
In this example, margin size is 1/16 of the artboard width. The content area except the logo is 2 margins from the top and 1 margin from the bottom. Center align content in this area.
Portrait
In this example, margin size is 1/12 of the artboard width.
Square
In this example, margin size is 1/12 of the artboard width.
Implementation
This section showcases mockups of real-life brand applications, illustrating how our visual identity comes to life across various touchpoints and environments.